Get your business ready for corporate gifts and customised merchandising with laser engraving and cutting
If you're in the business of printing promotional material or undertaking engraving projects for commercial applications, maximising key periods such as specialised fairs or corporate events is crucial.
These occasions present a unique opportunity to strengthen your brand and grow your business through the production of corporate gifts, souvenirs and merchandising.
Here are some key strategies to prepare for these significant business dates.
Expand your offerings with laser-customisable items in large quantities
A wide range of products –made from various materials– are ready for laser engraving customisation: aluminium cards, keyrings, pens, acrylic plaques and wooden hangers, among many others, available on platforms like Amazon and Aliexpress.
Purchasing these items in large quantities offers a significant economic advantage: it reduces costs and is designed to facilitate the customisation process. The Atheon series laser cutting and engraving machine is ideal for these tasks, ensuring precision, efficiency and quality with detailed and consistent engravings.
This is undoubtedly an excellent business opportunity. Engraving logos, names and unique designs increases the value and appeal of customisable items, allowing you to diversify your catalogue, attract a wider variety of customers and expand your market.
Streamline and optimise serial production through design pattern creation
When it comes to the serial production of corporate gifts and souvenirs, efficiency is paramount. Therefore, creating templates is a valuable preliminary practice to speed up and improve the process. In this case, we made a template to facilitate the placement and engraving process of these wooden pens (logo and website), ensuring a uniform and identical result across all products.
We created a custom design using a vector programme and the Atheon CO2 Laser for cutting the wood, stacking two layers to achieve the necessary thickness to securely hold the pens. For engraving precision, the template includes a reference point –not necessarily on the pens– or zero point, which allows the laser to be aligned for each batch, ensuring that all pieces are marked in the exact position.
As seen in the result, despite the slightly curved surface of the pens, the laser cutter and engraver effortlessly achieve the marking. Atheon CO2 Laser stands out for its speed and agility in serial production. For instance, in this project, engraving 18 pens only took four minutes, optimising time and responsiveness for large orders.
Do you work in the custom merchandising and corporate gifts sector? Are you interested in learning more about CNC technology?
Contact usDepending on the item to be personalised, the template can be simpler or more complex. For flat keyrings or aluminium cards, simply draw the shape of the object on the surface of a card or plywood. To prevent movement during engraving, they can be secured to the pattern with adhesive tape.
This type of tooling allows for quick and convenient series production with the Atheon CO2 Laser, a CNC machine focused on productivity and precise work.
Equip your workshop with CNC tools for end-to-end processing
This mobile phone holder is a promotional item, a bit more complex, requiring milling and engraving processes with two different machines.
We began by cutting all the pieces from a board with the Red fox 2 milling machine. Then, we utilised the Atheon CO2 Laser cutter and engraver for the logo and website engraving onto them.
By combining and complementing both tools, productivity and efficiency are exponentially improved. This enables us to tackle any project from scratch without the need for third parties, covering all aspects of digital fabrication.
Equip your merchandising business with affordable and easy-to-use CNC technology.
Contact usIf you want to learn how to apply these strategies, we invite you to join our 'WEBINAR: Mass Personalisation of Items with Atheon CO2 Laser', where you'll find more tips and techniques for corporate gift, souvenir and custom merchandising production.
Take advantage of the opportunity to boost your customisation business growth and strengthen your brand on these key occasions. Get in touch with us today to discover how we can help you to achieve corporate and strategic objectives.